Shelfari joins the Amazon family

If you haven’t heard yet, the news just broke 2 days ago, but it came as no surprise to me. Shelfari has been acquired by Amazon.

Shelfari joins the Amazon familyThere are definitely areas where the two sites could have synergies in terms of their objective of community building amongst book lovers. From an online marketing perspective, I think Shelfari complements what Amazon already offers. As a fan and user of both Amazon and Shelfari, it means I can have the best of both worlds.

Josh sent an email to Shelfari members assuring “that Shelfari will live on and only get better. We’ve got some big plans ahead. In the meantime, you’ll continue to enjoy the great community features you’ve always known and used on the site.” And that “Shelfari and Amazon will work hand in hand to create innovative new ways to enjoy the books you love.”

So, what do you think of this latest partnership? I don’t know about you but I’m already looking forward to what they will unveil in the months to come.

Sit tight …


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