Avon outreach to romance fans

Well, what do you know? The Avon event of the year is finally here, judging by this email announcement I received on Friday:

Visit avonfanlit.com to join bestselling authors
and thousands of fans in the creation of an original romance e-book.

Exclusive Avon FanLit panel includes bestselling authors
Julia Quinn, Victoria Alexander, Eloisa James, Cathy Maxwell,
and Teresa Medeiros.

August 23–October 27
Write, Vote, and Win!

Well then, if you’re eager to exercise your imagination and the power of your pen, go over to AvonFanlit.com now (pretty website, I must say!) and join in the fun!

Now, if they could extend that to submitting fanart that would eventually be voted to be the cover art of some of the author’s books, HarperCollins will be moving in the right direction of marketing in the digital age.  Why, just look at how the Harry Potter fans and Anime fans all over the world participate so eagerly in creating an entire fandom out of their favourite characters from those series.

Anyone game?  These are the lures thrown out by Avon:

* Saks shopping spree
* An in-person meeting with an Avon editor
* A $5,000 Fox TV development deal;
* Plus, Borders Gift Cards, signed copies of Avon books,
and galley copies for upcoming books months in advance of release dates.
 

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