Came across this story on USAToday two weeks ago and was tickled by the desperate measures marketers (uh, oh … that could well be me) go through to reach female web surfers.
One partcular case study caught my attention as it features … … tada … creating your own mini romance! And guess who is the proponent? Oral B! Curiosity piqued, I followed the link to BrushwithRomance to have some hilarious fun.
The concept was ingenious, but I have to question their taste using A Martinez, Tia Carrere and Fabio as the three choices of lead characters out of which site visitors (hopefully mostly women) could select one to create their own mini romance … yep, right down to cheesy lines (they’re absolutely cringe worthy, I swear!) and humourous twists. Tia as heroine material was fine, but Fabio???
Man, the people at Oral B ought to trawl reader sites and author blogs before they fix it in their head that he’s what female web surfers, a large proportion of whom, I’d bet, are romance readers, would envision as a romance hero. So what if he’s been on numerous book covers, which by the way I loathe?
Of course, I went with Tia. She’s a far better choice than the other two. Now, if they had cast someone else like Clive Owens, Colin Firth, Matthew MacFadyen, Orlando Bloom, Viggo Mortensen or Sean Bean … hmmm, yummy.
But then, I wouldn’t want to insult these dishy males with the cheesy lines they’ll be made to live down with for eternity.